How to Write Legal Blogs That Drive Sales for Your Firm



The increasing competition in the legal profession continually makes sales generation a herculean task for many firms today. One of the methods that these firms have developed to tackle this is legal blogging. This article will discuss how to optimize your legal blog posts to drive more sales for your firms.


Why are Legal Blogs essential?

Legal blogs are essential because of their ability to grant and subsequently help your firm to generate leads. Legal blogs create exposure for the blogging attorney or firm. Internet resources such as blogs are constantly being consulted by professionals and non-professionals on legal matters today. So, when your firm develops a reputation for writing helpful blog posts, you will earn a reputation that will serve as a basis for achieving solid recommendations, consultations, and most importantly, generating sales for your firm.


Writing blog posts that drive sales

So, you have learned why blog posts are essential for your firm. The next question to answer is “how do you write blog posts that drive sales?”. Blogs can generate many leads for your firm, but that is only if they are done right. The following are helpful tips that will help your firm drive more sales through blogging:


Catchy Openings/Headlines

The first thing that you need to get right is your opening/headline. A reader will decide whether to read an article right from the moment they see the headline. This is why you need to make your opening as enjoyable as possible. Avoid opening with legal jargon that may confuse the reader in a bid to impress.

Also, try to fit into the headline as much relevant information about the article as possible. Good headlines and openings are not just necessary to attract readers; they also determine your blog’s search engine ranking. This means that the more relevant your topics are, the higher they are likely to be ranked. Lastly, make your headline as brief as possible.


Relevant topics/subejcts

While writing blog posts, keep in mind that people who are searching the web for legal articles or contents are doing so because they currently have a legal issue or confusion that they need clarification on. So, you want to make sure your blog topics are relevant to the present day.

It is essential to differentiate between relevancy and controversy. While a controversial legal subject may be causing a buzz, it doesn’t make it relevant to the average reader’s life, so it may not generate leads. On the other hand, articles about recent or current legislation and how it may affect your readers qualify as relevant.


Search Engine Optimization

After considering your target readers, it is necessary to consider your search engine optimization (SEO) while drafting your blog posts. The first two guidelines are about helping your readers get the best out of your blog posts. SEO, on the other hand, is about making your blog and blog posts easily discoverable by people.

It is simply about efficiently writing your blog posts or articles to ensure SEO and that they are ranked as highly as possible by search engines. To boost your ranking by search engines, here are a few things you can do:


1. Research Keywords: Search engines rank and display webpages to internet users/queries by considering the keywords in them. After choosing a topic or subject to write on, research on how people search or have searched for said topic, identify the keywords in their search and make use of them while writing your article.


2. Title and location: Google always displays search results based on title and proximity. You are trying to close leads; this means where they come from matters. So, when writing blog posts, remember to include as many relevant words in your title as well as your location if possible.

For example, “what the new immigration law means for Californians” is more likely to be displayed to a search query originating from California than “what the new immigration law means for you.”


3. Be original: There are very few new ideas in the world today, so there is a high probability that someone else has already written on any topic you choose to write on.

If this is the case, then what you need to do is rewrite the subject or topic, injecting fresh ideas and covering the bases the old writers or articles may have omitted or are simply more relevant now.