5 Hacks to Convert Auto Accidents Injury Leads 

injured client


Every year, auto accident records go up, causing people to seek the services of a specialized lawyer for legal representation. These accidents can cause physical damage or even psychological injuries to an individual. Therefore, getting an attorney that knows the law and can help one cut a great compensation deal is every victim’s wish. 

Although auto accident leads are popular nowadays, a reasonable attorney needs details on the injured individual to make a substantial argument. Many attorneys buy leads for their business, while others try traditional methods for lead generation. 

But how do you handle these leads when you get them? What’s the right way to treat a prospect? It is always the duty of the attorney to convert a lead to a client. Despite the money spent on advertising and SEO, a good lawyer should carry the bulk of the workload for conversion. 

Below are tips to help you impress your client during the intake process and sign more deals. 


Tips to Help You Stand Out and Face the Competition 

1. Speak to your client first 

Personal injury leads are mostly in tight situations where they need professional help. They don’t want to call your line and get left on voicemail. This is bad for your firm; a reasonable attorney will never leave the business to the mercy of chatbots and automated replies. A personal injury lead is best directed to a real human being. You can hire an administrative assistant or a communication specialist to help with this task. Putting a person at the other end of the line gives your lead the assurance that you care about them.


2. Reply Fast

An auto accident lead is anxious on the call and in-person because they’ve just been in an accident. Most of these leads lose properties, money and even sustain bodily injuries. These leads don’t expect you to keep them waiting because they’re usually running out of time and patience. Make sure that you don’t leave messages unattended too. 

Nobody wants to wait three days before they’re sure of legal representation after an accident. A good attorney will respond quickly. If you feel overwhelmed with a massive number of leads, you can delegate some of the workloads to a colleague to help. That person can check on follow-up calls and appointments. This will ensure a smooth operation in your firm and increase trustworthiness. 


3. Tracking systems 

It is an excellent idea to use a pipeline tracking system to help with sorting clients. This tracking system enables you to record clients who have gotten emails and phone calls and those yet to give feedback and even new prospects. This will help you save enough time and help you focus more on work. 


4. Use appointment reminders 

Your leads are not your clients yet, so you may have to work extra hard for them to become clients. Sometimes, prospects need a reminder from their attorney to show that they care about the case. When you send an appointment reminder, the client realizes that you have time for their case, which will help solidify your relationship in the future. 

An excellent way to extend this gesture is to call the lead on the phone and confirm your appointment with them. You can have your assistant work on this for you. A good tip is always to send a text as a follow-up to help your client get details of the meeting. 


5. Use E-signatures 

With the workload in a typical legal firm, nobody has the time to print, scan, and email paperwork, so it’s best to invest in E-signatures. Easy to use, fast and smooth: clients can finish editing a document on their phones. This saves everyone time and stress. 


Client intake is an excellent board to check scores for productivity. Other personal injury lawyers might get the same leads you got, but you still have the chance to convince and win clients over. Always put your clients first to help build confidence and trust. A reasonable attorney will understand the importance of this.